Writing Portfolio

The samples listed here cover my two key categories: website content and blog writing. For more information on print collateral, custom newsletters, or other branding materials, please send me a message! I’d be happy to share other work with you to start a conversation.

 

Part I: Website Content

As a freelancer, I team up with business owners and other marketing professionals to craft engaging, original website content. Each and every section needs to be easy-to-read and on-brand—from the headers on the home screen, to the tone on the contact page. You can see some of my words in action on these sites:

PS Portfolio-Indy Soft Water

Indy Soft Water

As a local, family-owned business, Indy Soft Water wanted their website content to be friendly and down-to-earth. They love educating their clients about clean water!

PS Portfolio-Klipsch-Card

Klipsch-Card Athletic Facilities

After the successful launch of Grand Park Fieldhouse in Westfield, Indiana, the Klipsch-Card business duo needed some fresh content. This website introduces their latest venture and helps showcase their expertise.

PS Portfolio-Lunar Decks

Lunar Decks

Lunar Companies works with local builders and homeowners on a variety of construction projects, but their favorite is custom deck building. Their new Lunar Decks website content is solely focused on that high-end service.

 

Part II: Blog Writing

My clients are experts in their field, but they often don’t have the time (or desire) to write blog articles about their work. They hire me to create relevant content on their behalf, and I have a lot of fun researching their industries and coming up with new topics. Here are a few of the companies that are currently working with me:

PS Portfolio-Home Matters

Home Matters

Going through a company re-brand (and new website) in the middle of 2016 was the perfect time for this professional staging company to re-visit their blog. Home Matters always has great pictures for me to reference in their articles!

PS Portfolio-Indy Soft Water Blog

Indy Soft Water

Once their new website content was finalized, Indy Soft Water decided to launch a new blog. We’ve been cranking out awesome articles since late 2014—and trust me, there’s still plenty to say about soft water and water filtration.

PS Portfolio-LCS Heating & Cooling

LCS Heating & Cooling

When their regular blogging started to completely drop off, LCS Heating & Cooling realized it was time to outsource the writing. We teamed up at the start of 2016 to educate local homeowners on HVAC issues and good air quality.

PS Portfolio-Deatons Waterfront Services

Deaton’s Waterfront Services

Getting a new website is often the perfect motivator to starting a blog. (Especially when you know you can hire it out to a copywriter!) Deaton’s Waterfront Services uses their posts to educate clients on dock maintenance and new products.