Writing Portfolio

The samples listed here cover my two key categories: website content and blog writing. For more information on print collateral, custom newsletters, or other branding materials, please send me a message! I’d be happy to share other work with you to start a conversation.

 

Part I: Website Content

As a freelancer, I team up with business owners and other marketing professionals to craft engaging, original website content. Each and every section needs to be easy-to-read and on-brand—from the headers on the home screen, to the tone on the contact page. You can see some of my words in action on these sites:

Boise Lawn Co.

A company rebrand brought Boise Lawn Co. to me for new website content. Emphasizing each crew’s skill set lets customers know that they’ll always have a true professional on the job.

Structure NYC

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KB Design

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Custom Bed Bug

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Stefanie Krievins

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Klipsch-Card Athletic Facilities

PS Portfolio-Klipsch-Card

After the successful launch of Grand Park Fieldhouse in Westfield, Indiana, the Klipsch-Card business duo needed some fresh content to introduce their latest venture.

Northern Commercial

This commercial real estate firm needed their website content to target key clients around Central Indiana. New verbiage for their Home, About, and Service pages got the job done!

 

Part II: Blog Writing

My clients are experts in their field, but they often don’t have the time (or desire) to write blog articles about their work. They hire me to create relevant content on their behalf, and I have a lot of fun researching their industries and coming up with new topics. Here are some highlights:

Enhanced Telecommunications & Data

Creating relevant content for their business clients helps set this telecom company apart from their competition. We use their blog to review industry trends, answer common questions, and provide additional details on each service offering.

Home Matters

PS Portfolio-Home Matters

Going through a company rebrand (and new website) was the perfect time for this professional staging company to revisit their blog. Home Matters always has great pictures to reference for their articles!

iRecord

Video testimonies can make or break a case. That’s why iRecord’s blog is dedicated to helping law enforcement professionals find the right recording system for their needs. We talk about how to build modern interview rooms and securely document evidence.

Indy Soft Water

This family-owned business has a real passion for their clients and community (and great water!), so we’ve tried to reflect that in each blog article. This content is geared to homeowners, renters, and commercial spaces.

LCS Heating & Cooling

PS Portfolio-LCS Heating & Cooling

When their regular blogging started to drop off, LCS Heating & Cooling realized it was time to outsource the writing. We teamed up at the start of 2016 to educate Indianapolis homeowners on HVAC issues and the benefits of good air quality.